Our Case Studies

Market overview – The Italian cybersecurity market reached €2.78 billion in 2025, growing 12% year-over-year. The SOC as a Service segment reached $133 million, with projections to $147 million by 2032 (CAGR 1.7%).

Key drivers – The NIS2 directive acts as a fundamental demand driver, with companies needing to rapidly adapt their security posture and compliance.

3 key competitors analyzed – [RIVAL A]: Specialized MDR player for large enterprises, with a vertical focus on threat intelligence and incident response. [RIVAL B]: MDR market leader focused on the mid-market segment with an indirect sales model. [RIVAL C]: Global-scale MDR provider focused on mid-market enterprises and critical infrastructure.

Strategic discovery – The entire sector focuses predominantly on large infrastructures and traditional corporate perimeters. There is a growing focus on SMEs but scarce coverage of individual protection and families, or security management for remote workers in a B2B2C perspective.

Executive summary – [Client] operates as a comprehensive, all-in-one wealth builder, seamlessly consolidating savings, investments, and personal pensions within a single app environment. It targets proactive savers through goal-oriented wealth creation communicated with clear, jargon-free language and strong social proof.

[Competitor], by contrast, focuses on effortlessness, using automated rules and gamified challenges to build habits without requiring active management. While [Competitor] suffers from creative monoculture and ad fatigue across its campaign library, [Client] leverages a sophisticated, multi-angle advertising strategy capturing diverse consumer mindsets.

Market context – The UK savings market has an estimated £614 billion sitting in idle cash, with mobile banking adoption reaching 70% among account holders. Mobile banking adoption in the UK has reached 70% among account holders, accompanied by a growing appetite for yield-enhancing services.

The exploitable gap – The white-space opportunity for [Client] lies in executing seamless cross-product transition pathways. Having already established high trust, competitive rates, and validated acquisition messaging, [Client]'s logical next step is guiding single-product cash savers into multi-asset investment portfolios and pensions.